My Summer Beauty Trend Report

by on Tuesday, July 28th, 2015 with

THE SUMMER BEAUTY REPORT!

Couple times a year…I head over to my home news station the KTLA Morning News here in Los Angeles, and sit with the news anchors, Jessica Holmes and Sam Ruben to dish about the very latest trends in makeup, hair, skin, body care and nails that are sure to rock our worlds and make our appearances more sleek and chic this summer. It’s kind like a 7th inning stretch but for beauty instead of baseball where we 3 check in with each other and gossip about my industry. Who’s launching what? What flopped earlier this year, what’s trending. So here’s a recap of some of the brands that were featured in this report!

COSMETICS…
WHAT IT IS:
Cover FX Custom Cover Drops
Price: $44, Available in 24 shades at Sephora, Sephora.com and CoverFX.com

WHY IT’S INNOVATIVE: Ask almost anyone what their biggest beauty challenge is, and the answer will likely be foundation matching. Many spend their lives searching for the right shade for their skin, to no avail. Pure pigments that allow you to customize any product in your beauty regimen and control the level of coverage. Create custom color makeup perfect for your skin tone with a coverage option you desire. Just add a few drops of these pure pigments (which come in 24 shades) to any other beauty product that’s a liquid (moisturizer, oil, serum, primer, or even other foundations or tinted moisturizers) to turn them into custom makeup.

MORE INFORMATION: These revolutionary drops, feature Flash Fusion™ technology, so as soon as you drop, everything but the pure pigment flashes off, weightlessly transforming your favorite beauty product in the palm of your hand. The pigments are coated with Lecithin, which is biochemically similar to skin, smoothing the pigment particles so they spread easily. It’s simple to use – just place your usual product into the palm of your hand, DROP in Custom Cover Drops, MIX with your fingertips and TRANSFORM into perfect customized coverage, from a sheer tint (1 drop) to a full coverage foundation (4 drops).

Place 1 to 4 drops into any liquid beauty product to turn it into custom blend makeup.

WHAT IT IS:
Urban Decay Ultimate Ozone Multipurpose Primer Pencil
Price: $16, Available at Sephora, Ulta, Sephora.com, Ulta.com, Macys.com, Beauty.com and UrbanDecay.com

WHY IT’S INNOVATIVE: Prevent your most embarrassing beauty nightmares with the Ultimate Ozone Multipurpose Primer Pencil – the “double-stick tape” of the beauty world. This clear, thick-barreled undercover wonder does it all. Hold lip color in place. Prevent feathering. Even fill in fine lines around the eyes and lips before concealer. It even cleans up smudged mascara and eyeliner – just use this to clean up around the eye, no makeup remover needed.

MORE INFORMATION: Inspired by the best-selling 24/7 Glide-On Eye Lip Pencil, this product is the result of years of product hacking from Urban Decay’s PD team. Since it first launched, the team has been using the clear Ozone pencil not only to make lipstick and lipgloss last and prevent feathering, but to fill in fine lines around the eyes before concealer, and even clean up smudged mascara. Finally, inspiration struck – why not make more Ozone available to everyone? Ultimate Ozone is an indispensable primer in a chubby pencil form, with a bigger barrel for more versatility. The moisturizing formula never feels dull or cakey, and jojoba oil will even nourish your skin as it ensures a smooth application.

Cleanse up smudged eyeliner and mascara, fills in lip and eye area lines before applying concealer, halts feathering. Considered the “double stick” tape of the beauty world.

SKIN CARE…
WHAT IT IS:
bliss fatgirlslim hide & ‘glow’ sleek firming tinted body spray
Price: $38 (4.4oz), Available at bliss spas, blissworld.com, ULTA and ULTA.com

WHY ITS INNOVATIVE: A tinted body spray that firms, tones skin with use over time, hides the appearance of cellulite, and never streaks – while providing a beautiful glow in seconds

MORE INFORMATION: Referenced as “magic in a can,” the formula provides a flawless, airbrushed look, and that’s only one of its many amazing results. The formula contains light diffusers, peptides and caffeine to camouflage and smooth any skin imperfections you may have (like cellulite), plus the subtle tint adds a soft bronze look — nothing overpowering or orange-looking. This will never rub off on your clothes or sheets and it allows you to layer and gradually build your tan over time. Oh, and all you need is soap and water to get it off. Also multitasks as a firming lotion and contains nourishing maracuja oil and antioxidant vitamin E, which soften and hydrate the skin. Available in two shades: fair-to-medium and medium-to-deep.

Won’t turn you orange, won’t stain clothes and washes off easily with soap and water.

NAIL CARE
WHAT IT IS:
L’Oréal Paris Infallible Pro-Last Nailcolor
Price: $9.99, Available at drugstores and mass retailers nationwide

WHY ITS INNOVATIVE: One double-sided bottle complete with high intensity nail color AND top coat with up to 14 days of glossy, chip resistant, and scuff resistant professional wear.

MORE INFORMATION: This unique two-step system offers highly pigmented color that glides on without streaking. Available in 18 shades, each nail color is accompanied with a tinted top coat that is specially designed to amplify color and impart a long-lasting effect. The simple 2-Step process helps to plump up nail volume and leave behind magnified, long-lasting shine. The tinted top coat is genius and I’ve been waiting for a brand to innovate this for quite a while now. Leave it to L’Oreal Paris.

Tinted Top Coat… I’m in love with this! Helps to enrich polish color, seal in the color and protect from chipping.

HAIR CARE…
WHAT IT IS:
Kérastase Résistance Thérapiste Collection
Price: $40-$62.50, Available at kerastase-usa.com or Kérastase salons

WHY ITS INNOVATIVE: This unique product formula utilizes the exclusive Kérastase compound, FIBRA-KAP™, as well as sap from the Resurrection Plant (Myrothamnus Flabellifolia), which has the unique ability to come back to life, after 10 years of near death once placed in water. When utilized in the hair products, the sap formula reactivates hair KAPs synthesis and ultimately revives hair.

MORE INFORMATION: After 15 years of research, Kérastase Paris introduces the brand’s latest innovation, Résistance Thérapiste. Until now, it was never known how important of a role KAPs (Keratin Associated Proteins), play in supporting the overall structure of hair. When hair follicles experience damage, KAPs disappear and the internal architecture of the fiber collapses. Designed for very damaged, over-processed hair, Résistance Thérapiste combines essential ingredients to instantly revive hair. After use, this collection revives the fiber, leaving hair shiny, smooth, and repaired.

FIBRA-KAP™:
· SP94: Powerful, gluco-peptide that enhances hair fiber’s resilience, structure and strength
· Six Amino Acids: Representative of amino acids naturally present in the hair – Arginine, Serine, Glutamic Acid, Glycine, Proline and Tyrosine
· Hydrolyzed Wheat Protein Derivative: Restores uniformity and smoothness
THE COLLECTION:
· Bain Thérapiste (Balm Shampoo)
· Soin Premier Thérapiste (“Reverse-Shampoo” Conditioner)
· Masque Thérapiste (Masque for Thick Hair)
· Double Sérum Thérapiste (Leave-in Treatment)

Sap From the Resurrection Plant helps revive damaged hair. The plant can come back to life after 10 years from near death IF placed in water

THE SECRET WEAPON…
WHAT IT IS:
MISSION Athletecare Enduracool™ Instant Cooling Collection
Available at sporting goods retailers nationwide including Dick’s Sporting Goods, The Sports Authority, Finish Line and Modell’s. To find out more, visit www.missionathletecare.com

WHY ITS INNOVATIVE : There is no reason to sweat and melt your hair and makeup – either during or after application. And now you don’t have to. The latest in performance technology, made from a proprietary performance fabric that cools to approximately 30 degrees below the average body temperature in under a minute when soaked with water or sweat, wrung out and then snapped in the air to activate the cooling properties.

MORE INFORMATION: Can be used while blow-drying hair or applying makeup at home – preventing meltdowns from happening before you’ve even stepped outdoors – and/or once you’re on the go for the day (walking to the subway, waiting for your AC to cool down your car, working in hot offices, watching kids/professional sporting events, outdoor dining… the list goes on and on. The revolutionary, high-performance light-weight multi-yarn fiber absorbs and retains moisture into its fabric core, circulating the molecules while regulating the rate of evaporation to ensure an instant and prolonged “air conditioner” effect to cool your head, neck, shoulders and other pulse points. The fiber simultaneously wicks moisture away from the body so the fabric feels cool against the skin, not wet.

The cooling technology lasts up to two hours before needing to be re-activated and each of the machine-washable and chemical-free wearables will continue to perform for as long as you need it. The collection provides fabrics in everyday necessities including towels, head bands, wristbands, and hats in a variety of bright colors and patterns. Added bonus – Ultra Violet Protection Factor (UPF 50) provides sun protection when covering the skin, making it the perfect outdoors summer essential to stay cool and protected.

Fabric cools to approx. 30 degrees below the average body temperature.

WHAT IT IS:

7. Shaveworks Pearl Polish Dual-Action
Body Oil
Price: $28, Available at Anthony.com

WHY IT’S INNOVATIVE: A dual-action body oil that’s both a gentle body cleanser and sumptuous shave oil in one. This multi-purpose product is great for travel and minimizes the number of products on your overflowing shower shelf.

MORE INFO: Ask any woman and we bet they’ve shaved their legs with body wash or another product in the shower that’s not exactly intended for that purpose. This product is the answer to that no-no. Massage a small amount onto legs, bikini area or underarms during your shower. As a shave oil, it conditions and nourishes skin to give you the optimal glide for a close, smooth shave. Add a bit of water and watch the rich oil gently foam into a luxe, milky-textured body wash, leaving the skin touchably soft and scented with notes of ginger, lavender and vanilla. Natural Grape Seed, Olive, Jojoba and Argan Oils envelop skin, leaving it supremely moisturized. Capislow helps minimize hair regrowth and Vitamin E delivers antioxidant protection. Paraben-free.