The Hottest Sold Out Beauty Products

by on Sunday, February 28th, 2021 with


What are 6 of the hottest beauty products across the U.S., in such high demand, they sold out everywhere as soon as they became available? I researched the brands and products, and learned why it’s so challenging to get your hands on these grooming essentials. Let me take you through these rockstar products and fill you in… the first blew up compliments of TikTok &…

Maybelline New York’s Lash Sensational Sky High Mascara is the brand’s hottest lash launch ever! It has over 140M+ views on TikTok, and sold out 5 times on! Not only is it affordable, but the formula offers length AND volume, in one $11.49 tube. What stands out to me with this Maybelline lash formula is, it’s designed to extend lashes from root to tip plus provide limitless length compliments of an ingredient infusion of bamboo extract and fibers.

Shop: ($11.49)

MasqueBAR’s Shield & Soothe Hydrogel PPE Facial UNDER MaskThe mask which has sold out SIX times – is the very first of it’s kind! It’s designed to be worn underneath a PPE or non-medical face mask as a preventative measure, to act as a barrier, assist in healing, and moisturize skin. The mask can also be used as a treatment that you wear for 20-30 minutes. It sits tight against the face and does not interfere with the efficacy of  PPE mask. It’s formulated with Hyaluronic Acid, Aloe Extract and Vitamins A and C. After one use – skin will feel calm and soothed. The mask is vegan and Leaping Bunny certified.

When MasqueBAR realized perfectly clear skin was being compromised by Maskne, the Covid inspired skin condition resulting from wearing a PPE mask… the brand jumped into action to create something that would help heal complexions the world over, but allow it to happen while you wear your protective face mask daily. So genius!

Shop: Target, Bed Bath & Beyond Stores, Amazon & ($3.99 ea.)

Trademark Beauty Babe Waves This triple barrel iron, that’s the easiest way to achieve beach waves, sold out 3 times in the last 6 months! It’s the 2020 Allure Best of Beauty winner and the top performing waver in its category. Using it is as easy as using your flat iron. The crease free clamp leaves a soft wave pattern as you move through the hair. It’s available in 3 different barrel sizes for all hair texture and lengths (original, limited edition & jumbo). The digital temperature dial heats up and tops out at 450 degrees. Mist a tiny bit of hair spray or texturizing spray in hair first. Then use the iron, working in small sections, to create the beach-like volume to your tresses. .

Shop: ($56)

Touchland Hydrating Hand Sanitizer Hand sanitizer for people who hate hand sanitizer. This hydrating, fast-absorbing, non-sticky, lightly scented hand sanitizer mists, has been going viral on Instagram and TikTok for years. Last year, even the momager herself Kris Jenner joined in on the fun and posted about them on IG! Shortly after, they sold out and racked up a waiting list of 34,000 orders! Is that enough hysteria for you?? It’s cruelty free, vegan & plane friendly infused with radish root ferment, aloe vera plus a touch of lime and lemon essential oils for anti-aging, nourishing and purifying benefits.

SHOP:, Ulta  or ($12 ea. Or bundles retail between $30 & $50)

Riki Loves Riki Skinny Mirror Has become such a hot item, even during the height of the pandemic both Nordstrom & Ulta had to triple their orders. They had 10,000 people on a wait list, and even when they got their stock in, for 8 months they were out of product because people were ordering so fast, they couldn’t keep up with the demand. Not surprising, it landed on Oprah’s favorite things list for a reason. So what’s so enlightening about this mirror? (pun intended)
It is the #1 portable LED, vanity AND streaming device with Bluetooth capabilities and 5 dimming stages. Weighing in at 1.5 pounds and about the size of an iPad, this LED travel makeup mirror combats fluorescent lights and has a 5x or 10x magnifying mirror to ensure a perfect makeup application or brow clean up. The Bluetooth selfie function and magnetic phone holder allow you to take effortless selfies, quality Youtube videos, or follow along in makeup tutorials. No filter is needed when you use the natural light setting for selfies or makeup applications.

Shop:  ($195 for 5x Magnification & $200 for 10x Magnification) 

Goopgenes Clean Nourishing Lip Balm Just restocked on Sunday, February 28th on With a formula 3 years in the making, the brand sold one lip balm every minute after launching in December, and currently has a waitlist in the thousands. It’s an ultra-moisturizing lip balm for everyday use, and powerful on chapped, dry lips. It features a creamy, smooth-gliding texture, light satin finish and subtle scent and taste. Dermatologist approved and formulated with the highest quality, clean ingredients, it’s packed with rich botanical oils—coconut, argan, jojoba, sunflower and castor seed—plus pomegranate extract and shea butter for ultimate nourishment. 100% of women said their lips looked and felt replenished, smoother, softer, and more moisturized after just one use.

Shop:, ($20)

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