Sisters Are Doing It For Themselves At The 2019 Los Angeles Indie Beauty Expo!

by on Sunday, January 27th, 2019 with

“We’re In It Together!”

The Catch Phrase Heard Throughout Los Angeles’s 5th Annual Indie Beauty Expo

Los Angeles, California… Celebrity esthetician, Jillian Wright and entrepreneur, Nader Naeymi-Rad debuted their Indie Beauty Expo in the summer of 2015 in NYC in hopes they’d provide a platform to recognize, showcase and celebrate independent beauty brands and to support the growth and success of the gutsy, bold and driven women and men behind them. Indie brands are among the fastest growing product categories. They’ve become their own “thing” or “trend,” if you will, and are a “must have” in almost every retail store’s offerings. I found my way to the first Los Angeles edition of IBE in January of 2016. As I walked in, I was transfixed by all the warm smiles, excitement and pride each brand exuded eager to show and share with attendees the fruits of all their hard labor in their quest to launch everything from skincare to haircare to essential oil blends and so much more. I’ve been religiously returning in 2017, 2018 and just last week in 2019! It’s definitely one of the more challenging things I do, to narrow down the field of approximately 187 exhibitors to a mere top 5, but lets get to it and let you have a bird’s eye view of some really great up and coming beauty and wellness entrepreneurs and their brands.

7 Indie Beauty Brands To Get On Your Radar…

THE GADGET THAT’S CAUSING A BUZZ (LITERALLY & FIGURATIVLY SPEAKING)

JUVALIPS, ($119.96, Shop HERE) 2 years ago on the heels of people injuring their lips recreating the “Kylie Lip Challenge”, Gina Fredericks realized there had to be a safer more full proof way to increase the volume of our lips fast, easily and affordably without injury nor injections. And straight from Minneapolis, MN, Gina set about creating and launching Juvalips. This hand held, battery operated device uses a scientifically engineered amount of suction for a timed 60 second treatment to draw blood flow to your lips. The result is full pucker, faded fine lines and wrinkles around your mouth that can last anywhere from 4 to 6 hours. And this window expands the more consistently you use it. So it’s great for adults with thin and uneven top/bottom lips. But in many cases it can support and prolong the life of people who get lip fillers (injectables) and want to space out those treatments. The mouthpiece pops off easily, you can clean it with a damp cloth, change the filter out and voila, your roommate or best friend can now use it too. And it’s small enough to live in your purse, so you can have a lip transformation 1 to 4 times a day, in 60 seconds whether you’re at home, work or in your car (maybe not while driving, better to pull over or do it when you’re parked).

Take a peak at this before and after. Seeing is always believing.

THE MANI”CURE!” MS. MARIE “NAILED IT!” CREATING SOMETHING CLEVER, WE ALL NEED

The SIGN Tribe’s NAIL FIX REMOVE & CHILL NAIL POLISH ERASER CREAM ($14.99, Go Straight To Ulta OR, Shop HERE)

The very FIRST nail polish remover cream that pampers nails and cuticles and at the same time, gently removes nail polish without that over powering odor synonymous with traditional nail polish removers. There’s nothing pedestrian about Marie Vanderstichel the SIGN Tribe’s head chief! And today, January 28th this woman is hitting the U.S. in a big way debuting Remove and Chill on-line and in Ulta Beauty Stores around the country. Go Marie! I think the biggest problem with regular nail polish removers is constant use of them strips your nail and leaves them dehydrated, brittle and thin. But this cream formula rocks to a different beat. It removes old polish gently and leaves a healthy, shiny finish on the nails and cuticles. The “secret sauce” is special cocktail of oils with Vitamin E, macadamia, almond, argan, sesame oil and premium waxes. Easy and fast to use, simply apply the cream to nails, wait one minute for each layer on nail beds (think: did I use a base and top count. account for what how you painted your nails) and then remove with a cotton pad or tissue. The end result are pampered nails with a subtle fragrance.

THE SUPER SERUM! ANEELA IS “COOKING” UP SOMETHING EXTRAORDINARY

ZAMAN SKINCARE SLEEPING BEAUTY SERUM ($80 Serum, $105 For The Kit & 25% OFF Entire Order, Code is “KTLA25” at Checkout, Shop HERE) Aneela began her beauty career as a makeup artist and was super aware how important good skin impacted the makeup looks she created for her clients. But when her father, a researcher in Pakistan, tipped her off to the secret of pure black cumin seed it changed her direction and course forever. You might have ingested black cumin seed sprinkled a top your naan flatbread or bagels. But the benefits of it go well past your tummy! Interestingly it’s a known immune system booster, inflammation reducer and infection fighter. Topically it’s become a buzz word in beauty for dry skin and hair, acne and psoriasis. If you’re someone who indulges in chemical peels, micro-needling and dermaplaning skincare treatments, applying the Zaman Sleeping Beauty Serum loaded with black cumin seed oil to your face, neck and throat before bed will expedite and reduce the heal time you’re anticipating substantially and dramatically by reducing redness, soothing and hydrating your complexion. It boosts the look and feel of skin plumpness and targets wrinkles and pores for a visibly younger looking skin. It’s rich in Vitamin A, B1 and B12, Niacin, Folacin, Calcium, Zinc, Iron, Copper and Phosphorous. It you want to “super charge” this whole anti-aging, healing goodness deeper, Aneela just introduced the cooling black obsidian facial roller to drive the serum deeper and more thoroughly into your pores. It encourages a natural detoxification process by boosting the circulation and blood flow beneath the skin encouraging a visible glow to result. 92% Of People Said They Would Recommend Product To Others! IBE Best In Show Finalist!

DON’T LASH OUT AT YOUR LASHES BY NOT CARING FOR THEM! CHERIE GETS DOWN & DIRTY

DIRTY LASH ($33, Shop HERE) The FIRST lash extension cleanser in a mascara wand tube that protects and untangles lashes to keep them looking naturally fluffy. I realize you have enough just trying to stick to your commitment to yourself to brush your teeth nightly, but if you’re investing your kid’s college tuition in monthly lash extension applications… you owe it to yourself to preserve these eye opening aids as long as you can. Cherie’s convenient, easy-to-use OIL-FREE + LASH ADHESIVE PROTECTING formula eliminates the protein build up that naturally occurs on the lashes as well as cleans away the sweat and bacteria along the lash line. It won’t dry out surrounding skin, it won’t sting nor strip natural skin oils. It actually conditions the hair bulb with 4 all natural, green ingredients: Blue Agave Juice, Hops Extract, Indian Cress Extract and Cotton Extract. It’s helpful to side sleepers and from a dollar and cents perspective, with consistent, daily use will extend how often you need to book a lash fill appointment.

BROW-VO NATALIE! SHE’S USING CHARCOAL, BAMBOO & ALL KINDS OF VEGAN FRIENDLY MATERIALS TO GLAM US UP…

BILLION DOLLAR BROWS (Shop HERE)

The Brow Buddy ($20)
Face Brush Trio ($34.99)
The Universal Brow Pencil ($18)

The Brow Buddy

I’m going to say Natalie Plain is a bit of a beauty visionary who’s ahead of her time when it comes to one of the current hottest beauty trends: Eyebrows! Over a decade ago, Natalie firmly believed “eyebrows are one of the most important features of our faces – and yet they are often the most neglected.” So she set about creating Billion Dollar Brows in her Los Angeles apartment producing quality, cruelty-free products that deliver on their promise to up level your appearance and confidence. I’m obsessed with The Brow Buddy Kit because it’s like the “Cliff Notes” of how to shape your brows especially if you don’t know where to begin. Unlike brow stencils, this handy tool takes into account your facial shape helping you style symmetrically shaped brows. The Face Brush Trio are 3 brushes (powder, foundation and concealer) crafted with bamboo charcoal infused bristles (NOT animal hair, translation cruelty free & vegan friendly) that deliver an anti-microbial affect which protects skin and pores from bacteria growth. And these clean, green materials don’t mean you’re compromised in the a soft texture and advance application. I refer to them as makeup brushes 2.0 because they’re at the next level of technology and should be the gold standard all brushes are held to. If you have sensitive skin from acne to eczema these brushes are part of a protective arsenal I urge to consider adopting. The Universal Brow Pencil is and automatic pencil formulated to work with most skin tones and hair colors. You never need to sharpen it and the spool brush that comes with it, on the opposite end, makes for effortless blending and a spot on finish. It’s a brand “best seller.”