Beauty

EarthDay GREEN Your Beauty Routine

by on Friday, April 17th, 2015 with

GREEN YOUR BEAUTY ROUTINE

This coming Wednesday, April 22nd we’ll celebrate Earth Day! And while pausing a moment to acknowledge this goodness, I must ask you who doesn’t want aluminum-free armpits? Yeah, contemplate this one. Not long ago “green” or “eco” beauty products had only niche appeal. But thankfully green beauty is having a major moment with bigger, mass brands committing to using sustainable ingredients and eco-friendly practices. Plus Indie companies that base their entire identities on cruelty- and toxin-free products are thriving like never before. So IF you’ve avoided “natural” products out of concern they won’t measure up to your conventional primpers, now’s the perfect time to find your environmentally friendly match. So on this note… check out my report about KTLA Earth Day-worthy products – they’ve got all of the pretty AND the green pedigrees to go with it.

NEUTROGENA NATURALS WANTS US TO SAVE WATER!
AMBASSADOR = The awesome Kristen Bell
PRODUCT: NEUTROGENA NATURALS PURIFYING MAKEUP REMOVER CLEANSING TOWELETTES
PRICE: $3.24 – $7.49
WEB: Target & www.neutrogena.com
GREEN PUSH = The #WipeForWater Campaign www.wipeforwater.com
DO YOU KNOW = Do you know that everyday you can waste up to 5 gallons of water just washing your face? So this month Neutrogena is partnering w/the Nature Conservancy to save water. We pledge to not use water to wash our face for 1 week and Neutrogena gives $1 to the Nature Conservancy to support water conservation up to $50,000
PRODUCT = Neutrogena Naturals Purifying Makeup Remover Towelettes are made from 100% renewable fiber and 97% Naturally derived cleansing ingredients! The wipes are clinically proven to remove dirt, oil and makeup even waterproof mascara with no greasy residue…gentle enough for sensitive skin & eyes, NO water necessary

THE “GRANDDADDY” OF THE NATURAL MOVEMENT
BRAND: TOMS OF MAINE
PRODUCT: TOM’S OF MAINE LONG LASTING NATURAL DEODORANT IN WILD LAVENDER
PRICE: $4.99
WEB/SHOP: Target, Whole Foods and Amazon www.tomsofmaine.com
PRODUCT DETAILS: Tom’s of Maine was founded in 1970 – the same year that Earth Day was founded! They’ve actually been making natural deodorant since 1976 and are the leading natural deodorant brand. The Long Lasting natural deodorant in Wild Lavender is aluminum free with no parabens and no artificial fragrances. And this new formula, available this spring, was developed using the company’s stewardship model for natural, sustainable and responsible. This includes no animal testing and no animal ingredients as well as no petrochemicals.
I love what’s inside this deodorant – coconut oil, organic aloe juice and one of the key ingredients for odor protection is hops, which provides 24 hr odor protection. And of course natural lavender oil!
GREEN PUSH:
Tom’s of Maine gives 10% of profits back to helping people and the planet. So, with every purchase you’re giving back. In fact, they have a program every year called 50 States for Good that lets consumers decide which nonprofits in their state are most in need of funding for grassroots projects. Last year they gave away over $500,000.
It’s in it’s 7th year www.50statesforgood.com
HAWAIIAN TROPICS?

BRAND: ALBA BOTANICA
PRODUCT: HAWAIIAN FACIAL SCRUB
PRICE: $13.99
WEB/SHOP: Available at Target, Walmart, Whole Foods Market, natural food stores, grocery stores, drug stores and on the web at www.AlbaBotanica.com
PRODUCT DETAILS: No bluffing all you need is mild buffing! Pore pleasing papaya and pineapple enzymes work their magic to clear out impurities as gentle buffing granoles smooth away dulling debris to reveal radiant skin. Vitamin E, Aloe & Jojoba smooth and moisturize! Hypo Allergenic 100% Vegetarian Ingredients, NO Animal Testing, NO Artificial Fragrance, Color, NO Sulfates nor Parabens.
GREEN PUSH:
WHAT IS EMPOWER HER THROUGH EDUCATION?
Empower Her through Education is a multi-brand movement dedicated to eliminating barriers to education for young women, such as:
violence, hunger, child marriage and repressive ideological beliefs against women in developing countries.
Empower Her through Education supports many of CARE’s ongoing, global efforts and share the inspiring stories of young women from around the world at www.care.org/hain
Alba Botanica will emphasize girl power to build up young girls self esteem
HOW CAN YOU MAKE A DIFFERENCE?
USING THE #EMPOWERHER HASHTAG
Beyond the petition, consumer can rally behind the Empower Her through Education campaign by sharing social notes of solidarity, using hashtag:#EmpowerHer.
It can be 140 characters, it can be one word. Just use this hashtag to show that you support empowerment for girls and women through education on a global scale.
SURF: http://www.albabotanica.com/care
THE PETITION: www.care.org/hain-petition

RECYCLE WITH ELIZABETH OLSEN AND MAGGIE Q
BRAND/PRODUCT: KIEHLS LIMITED EDITION CREAMY EYE TREATMENT WITH AVOCADO
PRICE: $47
WEB: www.kiehls.com www.recycleacrossamerica.org
PRODUCT DETAILS: Avocado Oil, Vitamins A & E, Shea Butter, Sodium PCA & Beta Carotene helps the delicate skin around the eye stay hydrated
FRIENDS OF KIEHLS: Maggie Q & Elizabeth Olsen each contributed original earth inspired artwork to the packaging
GREEN PUSH: 100% Of Proceeds up to $50,000 to benefit Recycle Across America. RAA goal is to introduce solutions that make recycling more simple, comprehensive and effective in the United States. The funds are used to create 65,000 standardized recycling labels to 650 K-12 schools in the US!

THE DO & FEEL GOOD BRAND

BRAND: ORIGINS

PRODUCT: ORIGINAL SKIN RENEWAL SERUM W/WILLOWHERB
PRICE: $39
WEB: www.origins.com
PRODUCT DETAILS: Origins has created a high-performance solution, Original Skin Renewal Serum with Willowherb, to specifically target quarter-life skin concerns – rough texture, enlarged pores, stressed skin, flaws and loss of radiance – in one product driven by two key factor. Developed with an innovative blend of ingredients from nature with immediate and long-term benefits, Original Skin addresses the skin concerns we see in our 20s by refining texture, enhancing radiance and glow, shrinking pores, blurring imperfections and restoring overall quality for glowing and smooth skin.
GREEN PUSH: To celebrate earth week 2015, Origins is showcasing how they “Do Good” and make ladies “Feel Good” around the world w/their limited edition Earth Week
tote featuring Origins multi-plateform social responsibility initiatives. From 4/17 to 4/`26 Origins is gifting the eco friendly recycled tote with any purchases. For every limited edition tote
gifted, Origins will plant a tree helping to bring forestation to areas of need. To date, Origins has planted over 500,000 trees around the world.

THE DIY GREEN MAKEUP TIP
CELEBRITY: SHAILENE WOODLY
THE TIP: Shailene could fill a book with all her natural healthy and beauty tips! She recently shared her latest makeup discovery in a food magazine, no less. She divulged to Bon Appetit: “Beets are amazing. If you roast them you’ll get a better lipstick.They’re not as potent and they don’t stain the same way if they’re raw. So I roast them first and then just dab a little of the juice on my lips with my finger.

A SMALLER BUT MIGHTY BRAND SENDING OUT THE LOVE THIS EARTH DAY
BRAND: SHEA YELEEN
PRODUCT: BODY BUTTER, BODY BALM, SHEA BUTTER SOAP & LIP BALM
PRICE: $3 TO $19
WEB: www.sheayeleen.com
PRODUCT DETAILS: Shea Body Balm is super dense and hydrating. Enriched with 95% unrefined shea butter, lavender and honeysuckle essential oils. It moisturizes and protects the skin from daily elements leaving skin healthy, smooth and beautiful with just a hint of fragrance. The shea butter they make is pure form 100% unrefined and due to this avoids being chemically refined, bleached and stripped of nourishing vitamins (which we need, and this shea butter contains) Great for dry skin especially elbows, knees and hands.
GREEN PUSH:
The whole focus of Shea Yeleen is to promote sustainable economic development in rural sub-Saharan Africa, empower and train women-owned shea butter cooperatives and educate consumers about natural body care products and fair trade.

 

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